B2B Marketing: Comprehensive Professional Program
Overview
B2B Marketing: Comprehensive Professional Program helps commercial teams understand customers, win and keep business, and measure what their marketing and service efforts deliver. Over ten days it covers the full scope of the subject, from fundamentals to advanced practice, and ends with a workplace-based capstone project.
What you will be able to do
- Master B2B Marketing from fundamentals to advanced practice.
- Apply customer insight and segmentation, value proposition and positioning and channels, campaigns and content in integrated case studies.
- Design an improvement program covering service standards and customer journeys and handling objections and complaints.
- Assess risk, cost and performance with recognised indicators.
- Complete a capstone project based on your own workplace.
- Present recommendations to management with confidence.
Who should attend
- Specialists and supervisors preparing to lead the function
- Sales and marketing professionals
- Customer service and call centre staff
- Business development managers
- Communication and PR teams
Daily outline
- Day 1Introduction to B2B Marketing: concepts, terminology and standards
- Day 2Customer insight and segmentation
- Day 3Value proposition and positioning
- Day 4Channels, campaigns and content
- Day 5Sales process and pipeline
- Day 6Service standards and customer journeys
- Day 7Handling objections and complaints
- Day 8Digital tools and CRM
- Day 9Measuring results and ROI
- Day 10Capstone project presentations and final assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 25–29 January 2027 | WEB Online | $4,500 | Register |
| 5–16 April 2027 | MADMadrid | $8,500 | Register |
| 4–15 October 2027 | DXBDubai | $8,500 | Register |
| 24–28 January 2028 | WEB Online | $4,500 | Register |
| 16–27 April 2028 | DOHDoha | $8,500 | Register |
| 8–19 October 2028 | MCTMuscat | $8,500 | Register |
| 25 June – 6 July 2029 | DXBDubai | $8,500 | Register |
| 24–28 September 2029 | WEB Online | $4,500 | Register |
| 2–13 December 2029 | CAICairo | $8,500 | Register |
| 15–26 April 2030 | LONLondon | $8,500 | Register |
| 22–26 July 2030 | WEB Online | $4,500 | Register |
| 7–18 October 2030 | DXBDubai | $8,500 | Register |
The B2B Marketing series
Frequently asked questions
How much does B2B Marketing: Comprehensive Professional Program cost?
For the 10-day program the fee is US$4,500 per participant online or US$8,500 in the classroom.
Where and when is the course held?
Sessions run from 2027 to 2030 in Madrid, Dubai, Doha, Muscat, Cairo and London, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.