Brand Management: Comprehensive Professional Program
Overview
Brand Management: Comprehensive Professional Program helps commercial teams understand customers, win and keep business, and measure what their marketing and service efforts deliver. Over ten days it covers the full scope of the subject, from fundamentals to advanced practice, and ends with a workplace-based capstone project.
What you will be able to do
- Master Brand Management from fundamentals to advanced practice.
- Apply sales process and pipeline, service standards and customer journeys and handling objections and complaints in integrated case studies.
- Design an improvement program covering measuring results and ROI and customer insight and segmentation.
- Assess risk, cost and performance with recognised indicators.
- Complete a capstone project based on your own workplace.
- Present recommendations to management with confidence.
Who should attend
- Specialists and supervisors preparing to lead the function
- Sales and marketing professionals
- Customer service and call centre staff
- Business development managers
- Communication and PR teams
Daily outline
- Day 1Introduction to Brand Management: concepts, terminology and standards
- Day 2Sales process and pipeline
- Day 3Service standards and customer journeys
- Day 4Handling objections and complaints
- Day 5Digital tools and CRM
- Day 6Measuring results and ROI
- Day 7Customer insight and segmentation
- Day 8Value proposition and positioning
- Day 9Channels, campaigns and content
- Day 10Capstone project presentations and final assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 15–19 March 2027 | WEB Online | $4,500 | Register |
| 21 June – 2 July 2027 | DXBDubai | $8,500 | Register |
| 19–30 December 2027 | RUHRiyadh | $8,500 | Register |
| 20–24 March 2028 | WEB Online | $4,500 | Register |
| 18–29 June 2028 | CAICairo | $8,500 | Register |
| 4–15 December 2028 | LONLondon | $8,500 | Register |
| 12–23 February 2029 | LONLondon | $8,500 | Register |
| 14–18 May 2029 | WEB Online | $4,500 | Register |
| 19–30 August 2029 | DOHDoha | $8,500 | Register |
| 26 May – 6 June 2030 | MCTMuscat | $8,500 | Register |
| 5–9 August 2030 | WEB Online | $4,500 | Register |
| 3–14 November 2030 | CAICairo | $8,500 | Register |
The Brand Management series
Frequently asked questions
How much does Brand Management: Comprehensive Professional Program cost?
For the 10-day program the fee is US$4,500 per participant online or US$8,500 in the classroom.
Where and when is the course held?
Sessions run from 2027 to 2030 in Dubai, Riyadh, Cairo, London, Doha and Muscat, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.