Fundamentals of Digital Marketing Analytics
Overview
Fundamentals of Digital Marketing Analytics shows professionals how to put AI and data tools to work on real problems in their own function, safely and with measurable results. It is designed for participants who are new to the subject or want a solid, structured foundation.
What you will be able to do
- Explain the key concepts, terminology and standards of Digital Marketing Analytics.
- Describe dashboards and visual analytics.
- Carry out routine tasks related to predictive models for operations safely and correctly.
- Recognise early warning signs in cybersecurity, governance and responsible AI and escalate them.
- Use checklists and simple tools to support daily work.
Who should attend
- Staff new to the subject or moving into the role
- Engineers and technical specialists
- Managers leading digital initiatives
- Analysts and data users
- IT and OT staff
Daily outline
- Day 1Introduction to Digital Marketing Analytics: concepts, terminology and standards
- Day 2Dashboards and visual analytics
- Day 3Predictive models for operations
- Day 4Cybersecurity, governance and responsible AI
- Day 5Practical exercises, review and assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 22–26 February 2027 | MADMadrid | $4,500 | Register |
| 1–5 August 2027 | DOHDoha | $4,500 | Register |
| 15–19 November 2027 | WEB Online | $2,500 | Register |
| 10–14 January 2028 | WEB Online | $2,500 | Register |
| 10–14 April 2028 | DXBDubai | $4,500 | Register |
| 1–5 October 2028 | MCTMuscat | $4,500 | Register |
| 18–22 June 2029 | DXBDubai | $4,500 | Register |
| 17–21 September 2029 | WEB Online | $2,500 | Register |
| 16–20 December 2029 | CAICairo | $4,500 | Register |
| 7–11 January 2030 | WEB Online | $2,500 | Register |
| 21–25 April 2030 | RUHRiyadh | $4,500 | Register |
| 28 October – 1 November 2030 | DXBDubai | $4,500 | Register |
The Digital Marketing Analytics series
Frequently asked questions
How much does Fundamentals of Digital Marketing Analytics cost?
The fee is US$2,500 per participant online or US$4,500 in the classroom for 5 days.
Where and when is the course held?
Sessions run from 2027 to 2030 in Madrid, Doha, Dubai, Muscat, Cairo and Riyadh, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.