Customer Experience Management: Comprehensive Professional Program
Overview
Customer Experience Management: Comprehensive Professional Program helps commercial teams understand customers, win and keep business, and measure what their marketing and service efforts deliver. Over ten days it covers the full scope of the subject, from fundamentals to advanced practice, and ends with a workplace-based capstone project.
What you will be able to do
- Master Customer Experience Management from fundamentals to advanced practice.
- Apply channels, campaigns and content, sales process and pipeline and service standards and customer journeys in integrated case studies.
- Design an improvement program covering digital tools and CRM and measuring results and ROI.
- Assess risk, cost and performance with recognised indicators.
- Complete a capstone project based on your own workplace.
- Present recommendations to management with confidence.
Who should attend
- Specialists and supervisors preparing to lead the function
- Sales and marketing professionals
- Customer service and call centre staff
- Business development managers
- Communication and PR teams
Daily outline
- Day 1Introduction to Customer Experience Management: concepts, terminology and standards
- Day 2Channels, campaigns and content
- Day 3Sales process and pipeline
- Day 4Service standards and customer journeys
- Day 5Handling objections and complaints
- Day 6Digital tools and CRM
- Day 7Measuring results and ROI
- Day 8Customer insight and segmentation
- Day 9Value proposition and positioning
- Day 10Capstone project presentations and final assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 1–12 February 2027 | LONLondon | $8,500 | Register |
| 1–12 August 2027 | DOHDoha | $8,500 | Register |
| 1–5 November 2027 | WEB Online | $4,500 | Register |
| 21 February – 3 March 2028 | LONLondon | $8,500 | Register |
| 1–5 May 2028 | WEB Online | $4,500 | Register |
| 6–17 August 2028 | DOHDoha | $8,500 | Register |
| 17–28 June 2029 | DOHDoha | $8,500 | Register |
| 10–14 September 2029 | WEB Online | $4,500 | Register |
| 16–27 December 2029 | JEDJeddah | $8,500 | Register |
| 3–14 March 2030 | RUHRiyadh | $8,500 | Register |
| 24–28 June 2030 | WEB Online | $4,500 | Register |
| 8–19 September 2030 | DOHDoha | $8,500 | Register |
The Customer Experience Management series
Frequently asked questions
How much does Customer Experience Management: Comprehensive Professional Program cost?
For the 10-day program the fee is US$4,500 per participant online or US$8,500 in the classroom.
Where and when is the course held?
Sessions run from 2027 to 2030 in London, Doha, Jeddah and Riyadh, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.