Fundamentals of Event Management
Overview
Fundamentals of Event Management helps commercial teams understand customers, win and keep business, and measure what their marketing and service efforts deliver. It is designed for participants who are new to the subject or want a solid, structured foundation.
What you will be able to do
- Explain the key concepts, terminology and standards of Event Management.
- Describe measuring results and ROI.
- Carry out routine tasks related to customer insight and segmentation safely and correctly.
- Recognise early warning signs in value proposition and positioning and escalate them.
- Use checklists and simple tools to support daily work.
Who should attend
- Staff new to the subject or moving into the role
- Sales and marketing professionals
- Customer service and call centre staff
- Business development managers
- Communication and PR teams
Daily outline
- Day 1Introduction to Event Management: concepts, terminology and standards
- Day 2Measuring results and ROI
- Day 3Customer insight and segmentation
- Day 4Value proposition and positioning
- Day 5Practical exercises, review and assessment
Sessions 2027–2030
| Dates | City | Fee | Register |
|---|---|---|---|
| 1–5 March 2027 | LONLondon | $4,500 | Register |
| 12–16 September 2027 | CAICairo | $4,500 | Register |
| 13–17 December 2027 | WEB Online | $2,500 | Register |
| 21–25 February 2028 | LONLondon | $4,500 | Register |
| 20–24 August 2028 | RUHRiyadh | $4,500 | Register |
| 20–24 November 2028 | WEB Online | $2,500 | Register |
| 5–9 March 2029 | WEB Online | $2,500 | Register |
| 10–14 June 2029 | KBRAl Khobar | $4,500 | Register |
| 10–14 December 2029 | DXBDubai | $4,500 | Register |
| 19–23 May 2030 | MCTMuscat | $4,500 | Register |
| 19–23 August 2030 | WEB Online | $2,500 | Register |
| 11–15 November 2030 | DXBDubai | $4,500 | Register |
The Event Management series
Frequently asked questions
How much does Fundamentals of Event Management cost?
The fee is US$2,500 per participant online or US$4,500 in the classroom for 5 days.
Where and when is the course held?
Sessions run from 2027 to 2030 in London, Cairo, Riyadh, Al Khobar, Dubai and Muscat, and live online. See the session table above for exact dates.
What certificate will I receive?
Participants who complete the course receive an SGT certificate of completion showing the training hours.
In which language is the course delivered?
Sessions are delivered in English or Arabic. Tell us your preferred language when you register.
Can SGT deliver this course in-house?
Yes. For groups we deliver the course at your premises in any city, with content adapted to your equipment and procedures.
How do I register?
Send the course name, city and dates on WhatsApp to +20 106 597 6553. We reply with booking confirmation and registration steps.